How do you get world leaders to understand the beauty and fragility of the natural world?
The World Economic Forum wanted to centre the beauty and fragility of nature at their Annual Meeting in Davos. Alongside artist Zsolt, we took the most thought-provoking images from the Natural History Museum’s Wildlife Photographer of the Year exhibition and created a large-scale, immersive installation right at the heart of the Forum. We also worked with 14-year-old photographer Cruz Erdmann and developed an event with world-renowned marine biologist Dr Sylvia Earle to highlight the power of nature and youth activism. To further leverage the power of storytelling we created a pop-up museum with specimens and scientists so politicians, policymakers and leaders of industry could stop, slow down, talk and connect with the very experts who understand our natural world better than anyone else.